In a surprising turn of events, Coldplay — a struggling indie band out of London with only 100 million monthly listeners — finally caught a break this week after being inadvertently promoted by the tech industry.
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The breakthrough came courtesy of a viral “kiss cam” moment at a Coldplay concert in Massachusetts, in which Astronomer’s CEO and the company’s HR chief were caught embracing on the jumbotron. The incident, which led to both executives resigning, sparked renewed interest in the unknown group performing at the time.
“Until this, I’d never even heard of them,” said one TikTok commenter beneath a clip of the scandal. “They’re kind of like U2, but from England.”
Coldplay, best known for songs like “Clocks,” “Yellow,” and several Super Bowl halftime shows, had reportedly been seeking exposure in the lucrative SaaS scandal demographic for some time. The band has not commented directly, but sources say frontman Chris Martin is “grateful to the tech community for finally recognizing their art.”
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In an effort to stabilize its public image, Astronomer has hired Gwyneth Paltrow as a temporary brand ambassador. She is expected to appear in upcoming ads offering “data pipelines for the soul.”
Industry analysts predict Coldplay may now be booked to headline other corporate missteps, including the next Tesla shareholder meeting and the inevitable WeWork sequel.